KPN-Interactive Forum

Gone are the days when marketers just had the option to rely on image-based advertisement campaigns. With an influx of video-related content and their rising popularity on social media platforms like Instagram (Reels) and TikTok, video-based advertisements are now more critical than ever. As a result, marketing experts all over the world are incorporating videos into their campaigns.
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Why Is Video Marketing Important?
Video marketing is now playing a central role in digital marketing due to its innate storytelling ability. Here’s why we think it’s high time you must adopt it for higher returns:

1. Consumers Are More Likely to Purchase Goods and Services That Are Represented by a Video

According to studies, 64-85% of the customers are more likely to invest in your products and services if a video advertisement represents them. This statistic alone makes video marketing a viable and essential element for your business’s success.

2. Business Professionals Are Likely to Investigate the Products They Are Interested in through Video Advertisements

Another study has made an impressive claim stating that around 75% of business professionals like to watch promotional videos of different brands to find out more about the products they are interested in.

A large section of these videos is found through YouTube advertisements. Half of the professionals and consumers who watch these ads are likely to visit the business’s website to explore the product.

Similarly, sharing video advertisements on social media platforms for promotion can be an excellent strategy as most mainstream applications have altered their algorithm to favour short video posts.

3. Shorter Videos Are More Likely to Attract a Customer’s Attention than Image Posts

You might find it hard to believe, but consumers tend to favour short videos over image posts. Many studies believe that this behaviour is because they can perform some other task while watching a video, not the case with image content. Your marketing strategy should be taking advantage of this recent affliction towards video content and establish a global reach.

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