The sale of jewelry is one of the markets most sought after by entrepreneurs looking for opportunities in e-commerce . In 2021, the jewelry market recorded a 20% growth in revenue, earning a total of US$ 4.5 billion in the country, according to data from the Brazilian Institute of Gems and Precious Metals. As such, it is an industry that has attracted many online retailers. On the other hand, it is essential to know the particularities of this market to win over consumers and, in fact, generate sales, structuring a successful e-commerce. If you are also interested in getting into this market, read on to see the step-by-step guide and the best strategies on how to sell jewelry online ! What are the particularities of selling jewelry online.
Selling jewelry online has several advantages for the entrepreneur. Because parts are often small, it's usually easy to package and ship them safely and quickly to customers. In addition, there is a large selection of suppliers on the market, making it possible to find different models of jewelry for your business and reducing the chances
Phone Number List of having problems with restocking. To differentiate the pieces in your store, you can also customize them for each customer, in order to increase the added value of the product and highlight the brand from the competition. However, it is important to bear in mind that, unlike costume jewelry , jewelry is a high average ticket product . Therefore, they are not usually purchased recurrently by most consumers. Therefore, it is necessary to pay special attention to the strategic planning of the business, the definition of the target audience and the implementation.
Of sales strategies for more expensive products. How to sell jewelry online. Now that you understand the specifics of this market, check out the step-by-step guide on how to successfully sell jewelry online! Make a business plan Even if a digital venture requires lower costs than a physical establishment, there are still many investments involved. Therefore, be sure to carefully plan the business before putting it into operation. Some key points are: Persona : define your store's ideal buyer profile, detailing their main demographic and behavioral characteristics. This definition will be essential to guide the other business strategies; Competition : analyze your main competitors in the market, finding the strengths and weaknesses of each one and identifying the differentials of your business.
