I believe that the main tool of a blockchain marketer is a team. It should necessarily include several key specialists:
A content manager with a deep understanding of the market and the specifics of the project. This is the person at the helm of "marketing meanings" - he is responsible for what and how and you broadcast to the world.
The community leader (SMM). He is in charge of distributing content on the
website, as well as acting as a barometer of community sentiment.
PR person. A good PR specialist is a valuable and very rare person. If you are lucky enough to find one at the start of a project, consider yourself lucky.